Category for "Website Best Practices"

Half of Gen Z Shoppers Expect Websites to Anticipate Their Needs

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The Center for Generational Kinetics researches how different generations of shoppers discover and interact with retailers and brands. In a recent study of Generation Z – shoppers currently aged between 2-19 – they found that 50% of these shoppers won’t go to a website that can’t anticipate what they’re looking for. Let’s take a look… Continue Reading »

Consider the Search Bar

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The most successful businesses are the businesses who make the best use of their data. That’s why we’re big advocates of the on-site search bar. Moz tells us that 30% of site visitors will use an on-site search bar if one is available. Site search makes it faster and easier for visitors to find what… Continue Reading »

How Do We Know What’s Not Working?

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Many times, the retailers who come to work with us have some degree of frustration with their existing website. Many times, these websites look great – they’re aesthetically pleasing, with a sensible retail design – but the sales just aren’t happening. It’s important to determine the cause of the problem. How do we do that?… Continue Reading »

Abandoned Shopping Cart Rates Rise – And We’re Responsible

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I shop for everything online: clothes, jewelry, tires, travel, and furniture. I don’t just shop — I buy too! Recently, I was shopping for a mattress; mine is in need of replacing. I decided to buy online because the ones I have tried in the stores did not turn out all that great, whereas the last one… Continue Reading »