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Change Is A Good Thing – Even Where Social Media is Concerned!

Change Is A Good Thing – Even Where Social Media is Concerned!

Just this week, I was having a great conversation with a client about the love they’re getting on Tumblr from their customers. Their customer base skews slightly younger than average – think 15-25 – and we talked about the different social media platforms that were most relevant to their audience. The conversation had a mix of familiar and not-so-familiar names: YouTube, Snapchat, Vine, and Wanelo. We came away with some great ideas for moving forward, but my client seemed a little sad. When I asked what was up, they said, “I’d just gotten used to Facebook and Pinterest and all that. You put all the time and energy into learning about these programs and then everything changes!”

Change is hard, absolutely. New social media platforms do appear on an almost daily basis. But it’s important to remember that some of the major players have been around for quite a long time. Facebook is 11 years old; YouTube is 10 and Pinterest, the baby of the bunch, is already 5 years old.

It’s a very healthy development that we see different platforms, often with narrower, more focused audiences, emerging. Not only do these new platforms offer business owners more marketing vehicles, by their presence, they force more established social networks to continually evolve and improve in order to keep users happy. (For example, check out how Google + has rolled out new features in order to be more Pinterest-like.

It’s not good for social networks to get in comfortable ruts, and it’s not good for our businesses either. Customers don’t pay attention to what’s comfortable and routine: they want fresh, exciting, and engaging. Whether that means using new features on established platforms or embracing new messaging channels as they emerge, change is necessary – and that’s a good thing!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office