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Christmas E-Cards For Your Last Minute Shoppers

Christmas E-Cards For Your Last Minute Shoppers

There are people out there who have all of their holiday shopping done already. We are not worried about these people. Let us shift our attention instead to the nearly 20% of American shoppers who wait until December 1st to start – and the one out of every two dozen people who really get down to the last minute and do all of their shopping after December 10th.

Email marketing is an ideal way to reach these last minute shoppers. Consider crafting a holiday e-card campaign to appeal to them. Take a few moments to think through their issues: they may need a number of gifts and they’re likely in a hurry. Many last minute shoppers are also price-sensitive, but saving money is not necessarily the top concern, especially in the final 24 hours.

Craft an offer that addresses these needs. You’ll want to focus on items your buyer can get immediately. This is not the time to talk about special orders, custom work, or anything that takes time. Last minute shoppers do not want to be slowed down by the need to make decisions. Present them with your best selling items, items with wide appeal, and where concerns about sizing, compatibility and other issues are kept to a minimum. If you offer a “Call ahead and we’ll have everything ready for you to pick up” service, now is the time to emphasize it. (If you don’t offer this service, now might be a great time to consider starting one!) Finally, this is an ideal opportunity to remind people that gift cards always make a great present.

Timing is everything when reaching your last minute shoppers. It’s a good idea to review your email marketing metrics to see when you enjoy the highest open rates; that being said, we know that the days from 12/20 to 12/24 are the most critical. Scheduling your emails to arrive first thing in the morning, at noon, or near the end of the workday are all valid options if you’re interested in generating sales.

If you need help creating and deploying an email marketing campaign to reach last minute holiday shoppers, you’ll want to know about the holiday special pricing on design packages available right now. It’s not too late to make this your best holiday season ever. But you need to act now – give us a call today!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office