Skip to content

Clothes Make The Man…But Not In The Way You Might Think

Clothes Make The Man…But Not In The Way You Might Think

This morning’s Wall Street Times has a fascinating article about the way the clothes we wear impacts how others see us. Some of the information in that article seems counterintuitive: college students pay more attention to a professor who wears jeans and a t-shirt than one who dons the traditional professorial attire of a suit and tie; employees in high-priced retail boutiques know the customer to pay the most attention to is the one who came in wearing their workout clothes. Depending on the setting and context, the most impressive clothes you can be wearing are clothes that weren’t designed to impress at all.

One very interesting point that was raised was how people tended to choose clothing that conformed with what everyone else was wearing in situations where they felt the least secure. For example, if you’re working in a company that’s downsizing, your purple velvet suit might stay in the closet while you opt for a more traditional look. Yet it is the non-conformists of the world who are often seen as the most confident and capable.

What does this have to do with digital marketing? Only everything. The appearance of your website and social media presence is the digital equivalent to the clothes you wear. You’re sending distinct messages about who you are and what you’re about with the aesthetic choices you make online.
You can opt for security, making design choices that leave you with a web presence that’s virtually indistinguishable from every other business in your industry. It’s a valid choice, provided you’re aware that timidity has a price. When you look like everyone else, you don’t stand out. In a world where people don’t pay that much attention to things, that can be a problem.

The other option is to be your confident, authentic self. The college professor wearing a t-shirt and jeans is, in part, more appealing to his students because he’s willing to set aside the trappings of formal education and focus instead on conveying high value content to his audience. What would happen if you did the same thing?

Uncomfortable with your online look? We can help you make the web design and social media choices that best reflect who you really are in a way that makes you more appealing to your customers. Give us a call to find out more. You’ll be glad you did.

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office