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The Columbus Conundrum: Company Culture & Columbus Day

The Columbus Conundrum: Company Culture & Columbus Day

Once upon a time, Columbus Day was considered a relatively simple holiday. School children cut out trios of paper ships, learning about the Nina, the Pinta, and the Santa Maria that carried Christopher Columbus and his brave sailors on a perilous journey that resulted in the discovery of America. Schools and businesses closed – unless, of course, they were having a Big Columbus Day Sale!

Today, things are considerably more complicated. Lessons about Christopher Columbus now include words like colonialism and genocide; the discovery that was great news for Ferdinand and Isabella was certainly not for the Native peoples who lived here prior to his arrival. The decision to celebrate or skip Columbus Day is no longer simple. Does your business acknowledge and honor Columbus’ accomplishments, or do you make different choices based on the impact those accomplishments had on indigenous people?

It’s important to understand that this issue is relevant even if your customer base is not wholly or largely Native American. There are exponentially more people who are uncomfortable with Columbus Day than there are people with Native heritage in this country; bear in mind that these people will be discussing your business’ decision to celebrate Columbus Day not only in your neighborhood but on social media.

This may be okay with you. There are a number of reasons why a business owner may want to celebrate Columbus Day. Part of owning your own business is having the freedom to run your company the way you see fit. In some Italian-American communities, the thought of not honoring Christopher Columbus would be absolutely unthinkable. There are no easy answers.

We don’t have hard numbers on this, but on an anecdotal basis, we can report that we’re seeing fewer and fewer Columbus Day promotions and sales events. It may be that we’re seeing the end of an era. In a generation or two, will anyone remember that businesses closed and prices dropped on Columbus Day?

Image source: Zvonimir Atletic /

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office