Skip to content

It’s Confession Time: When Was The Last Time You Checked Your Data?

It’s Confession Time: When Was The Last Time You Checked Your Data?

Anyone who’s been reading this blog for more than about a week knows that we’re huge fans of making the most out of your data. Website analytics are a powerful tool to help business owners understand where their customers are coming from, and determine which marketing channels are providing meaningful results. Social media analytics help clarify what types of content resonate most with your customers, and can even reveal your brand’s appeal among different groups of consumers.

Data is powerful because it’s honest and objective. Many times, business owners are forced to make decisions based on what they think is right – if you’ve ever had to ‘trust your gut’ you’ve been in this position – but data provides a set of reliable parameters you can use to give your gut some guidance. When you’ve got concerns about whether investing in a particular advertising product is worth it, data can reveal the actual performance results you achieved. Data makes testing different types of ads worth it: by looking at your analytics, you can see clearly which ad performed best in your market, with your customers.

There’s only one problem with data: data can’t help you if you don’t ever look at it. While Google analytics and most social media platforms collect copious amounts of data on a daily basis, the vast majority of business owners review this information only periodically, if at all.

[Tweet “Data can reveal the actual performance results you achieved.”]

If you want to radically transform the effectiveness of your digital marketing, you need to get in the habit of reviewing your data regularly. It’s time for some tough talk here: regularly doesn’t mean once a year or even once a quarter. There’s no way you would only check your sales figures on an annual basis! You want to know what your cash flow looks like each and every week. Your digital marketing deserves the same level of attention.

It may be that you’re not checking your data because you don’t understand what you’re looking at. There’s help for this. Check out our YouTube channel for instructional videos, and please, don’t ever hesitate to reach out to us with your questions. Helping businesses make the most of their digital marketing efforts is what we’re here to do!

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office