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Confusion = No Business

Confusion = No Business

I often have the opportunity to work on projects with outside partners and right now I am working on a project with Lori & Steve Gordon. During yesterday’s client meeting Steve said to the client “Remember a confused mind takes no action.”

I just loved this saying. It perfectly articulates what I try to tell clients all the time: focus on a message and you’ll succeed.  So, with apologies to Steve and Lori, I’m stealing that saying!

How Do We Avoid Confusion?

As the business owner, it’s our job to keep the confusion to a minimum. You need to be clear and focused about what business you’re in and what you’re hoping to accomplish.  If you’re not clear about these things, designing a website or building a marketing strategy will be all over the place, which consumes too much of your time and resources.  If this sounds familiar, you’ll find that defining a clear message and not taking on projects outside your focus areas will help eliminate confusion.

Cleaning Up Confusion

It’s very important that every member of your team understands what your company’s focus is. The ideas that can be crystal clear to you may not  be fully understood by your team members. That’s bad news when you’re counting on your team members to communicate your vision! Talk to your team regularly to keep everyone on the same page.

You also want to talk to your customers, and ask for feedback about what they see and understand about your business.  If their perceptions aren’t in alignment with your vision, you have to work on your messaging and performance! Remember, your clients can’t refer business to you if they are confused about what you do and what you offer.

Clarity Coach

Having a trusted friend or colleague who can help you maintain clarity is a valuable business asset. When you’re working on any project, including your your website and digital marketing it’s easy to become overwhelmed. What was once very clear now becomes confusing. Before you begin any project be sure business objectives and strategies are clear, and communicate them to your trusted friend or colleague. As you move forward, your clarity coach can help you stay on track. Having someone challenge you through the process will give you the best results.

Confusion Audit

When we’re confused, the messaging we create is confusing. Now that we understand that, walk through your website and digital marketing and give yourself an audit. Does your website reflect the confusion you felt while creating it? If you can’t discern easily what your marketing message is and how visitors are supposed to move through your website to become customers, chances are the public can’t either.

Don’t despair. Confusion doesn’t have to be a permanent state. Give us a call, and we’ll help you restore clarity to your digital presence. It’s simpler than you might think, and the impact on your business’ profitability will amaze you.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office