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Consider the Copyright: A Guide to Obtaining Images for the Web

Consider the Copyright: A Guide to Obtaining Images for the Web

Photographers and visual content creators make their living with their images and deserve both the credit and royalties from these images. Using their photos without their consent is essentially stealing. Here are four ways to get the photos you need without taking credit for another’s work.

Take Your Own Photos

One method that ensures you will not be infringing on anyone’s copyrights is to take photos yourself. This is an excellent option for social media, as the photos can simply be taken on your phone and uploaded directly to the appropriate platforms. Furthermore, they will can feature your products, employees, store location, and/or customers, which are all impactful when connecting with users in the social sphere.

If you choose to go this route for your website, you should have a high quality camera and at least a basic knowledge of photography best practices in order to present your business in the best possible light (no pun intended).

Hire a Photographer

If it’s within your budget and your business is either product or experience based (for example, retailers, restaurants, breweries, sailing tours, etc.) we strongly recommend hiring a professional photographer. Giving potential customer an expectation of what to expect when they visit your company is the first step in both closing the sale and building a lasting relationship. Using photos of your actual business does just that and hiring a photographer ensures that the photos are of high quality.

When hiring a photographer, be sure carefully review his or her service agreement. They may expect to be given credit on each and every photo with a small copyright note or a watermark or they could release ownership of the images to your business entirely. You’ll need to know what your photographer expects when using the photos on the web and to ensure that those expectations line up with your business’s needs.

You may also be able to contact photographers you’ve seen on Instagram, Flickr, or other photo sharing sites to request permission to use their images, particularly if you are looking for photos of a specific location, like NYC. Keep in mind that they may deny your request, ask for payment, or set requirements for copyright such as those listed above.

Purchase Stock Imagery

This option is a great compromise that allows you to save time, meet your budgetary needs, and present quality imagery. Stock photos are especially useful if you have a service based company, such as an accounting firm, business consultant, or any other type of business for which photos of your actual results may not be available or exciting.

When using stock images, avoid those marked “For Editorial Use Only,” as these are not meant for Also, if you plan on acquiring a lot of photos, consider purchasing a month’s subscription or a bulk of credits as that will allow you to get the greatest value.

Reach Out to Your Vendors

Vendors often have a bulk of promotional material available for their retailers, including both images of the individual products for use on ecommerce sites and pre-designed ads that can be dripped out on social media. Be sure to check with them prior to investing in a photographer.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office