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Consistency is Key to Holiday Sales

Consistency is Key to Holiday Sales

If you’re reading these words, there’s a better than good chance that this is the most important time of the year for your business. Many retailers will generate nearly half of their annual revenues during the last two months of the year; that number is slightly lower for service businesses and restaurants, but not by much. It’s critical to capture customer attention and convert that interest into sales.

Your social media presence has a lot to do with how effective you’ll be during the holidays. Using Facebook, Twitter, Instagram and Pinterest to promote what your business is offering during Black Friday, Small Business Saturday and Cyber Monday is a good starting point. Make sure to cover all of your bases. Your covers, posts, boards, and advertising should all be focused on one message: don’t miss out on this great deal.

Here’s an important point:

The graphics, language, and branding of your social media content should be the same as what your customer will find on your website, in your print and television advertising, and in your store. Consistency is key to holiday sales. It should be simple and easy for your customers to identify and act on your special savings promotions, no matter what platform they encounter your business on.

Other smart, strategic ways to boost holiday sales include savings coupons, in-store events, and personalized holiday greeting cards. Again, consistency is key. Make sure that your in-store employees are aware of the promotions you’re running online and on social media: they need to be prepared to implement the offer and answer any questions customers may have. Use in-store signage that looks like the promotions you’re running online. When your customers recognize this imagery, it’s one more gentle nudge that steers them toward buying.

Are you feeling a little behind the 8 ball, with the holidays coming fast and no social media marketing in place? Don’t sweat it. With the assistance of our expert team you’ve still got time to make this the best holiday season ever. Call us today!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office