Are you ready for a peek behind the scenes? We’re on the verge of launching a new website for Technology Therapy Group and we wanted to share some of the process with you.
How do you know it’s time for a new website?
As website designers and web developers, we spend every day immersed in the dynamic, changing world of digital marketing. We keep an eye on emerging trends and industry best practices, to make sure we’re providing our clients with everything they need to connect effectively with their clients.
Right now, we’re in a particularly exciting time. Web design is changing dramatically. We couldn’t pass up the opportunity to use our own website to present the very best of what’s happening right now. The best time to create a new website is when you know could be doing a markedly better job of communicating with your customers. It’s always better to show someone what the possibilities are than try to explain them.
That’s why when the new Technology Therapy website launches, you’ll see:
Elements of Pageless Website Design
Over the years, we’ve been trained to expect that a website looks a certain way, with an architecture that’s based entirely on what we learned from the traditions of the print world. But there’s no reason to cling to that model anymore – especially when another, newer, pageless structure allows for better storytelling.
The more technical term for our new website design is known as a parallax design. The parallax website uses various backgrounds which appear to move at different speeds to create a sensation of dimension and depth for the user. This design is new to small businesses, but has been adopted by larger organizations for more than a year.
Short, Strong Stories
The smartest digital marketing strategy is to use the tools customers respond to the most enthusiastically. That means using short, compelling videos and many different types of graphics to attract interest, explain products and services, and illustrate who we are.
You’ll notice our blog has been the first to be updated and our commitment to blogging daily will not change. If you take a moment to click through the first phase of the site you’ll notice as you scroll down the page the logo and main masthead area size down slightly, compressing to give the page more space.
We encourage you to resize the window or load the website on your phone or tablet – we still have a responsive design. And most importantly the site has an A rating for speed according to Yslow.
Your Questions Answered
The rapid pace of change and development online has created a lot of opportunities for businesses that want to grow. New tools and strategies are exciting – but not always fully understood. We feel strongly that educated, empowered business owners are the ones who make the best digital marketing decisions and as a result, are the happiest with what we do for them.
In the new website, you’re going to find comprehensive explanations of what we do, alongside easy to understand illustrations of how these services could help your business.
We’re still putting the final touches on the site, and it’ll be a few weeks of testing to make sure everything works perfectly before the full launch. But then it’ll be here, and we think you’re going to love how useful and easy to use the new Technology Therapy Group website will be.
We can’t wait to hear what you think! Leave us a comment on this post or feel free to contact us and give your feedback privately. We’re so excited to hear from you.