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The Only Constant is Change: Getting Ready for Our New Website

The Only Constant is Change: Getting Ready for Our New Website

Are you ready for a peek behind the scenes? We’re on the verge of launching a new website for Technology Therapy Group and we wanted to share some of the process with you.

How do you know it’s time for a new website?

As website designers and web developers, we spend every day immersed in the dynamic, changing world of digital marketing. We keep an eye on emerging trends and industry best practices, to make sure we’re providing our clients with everything they need to connect effectively with their clients.

Right now, we’re in a particularly exciting time. Web design is changing dramatically. We couldn’t pass up the opportunity to use our own website to present the very best of what’s happening right now. The best time to create a new website is when you know could be doing a markedly better job of communicating with your customers. It’s always better to show someone what the possibilities are than try to explain them.

That’s why when the new Technology Therapy website launches, you’ll see:

pageless design

Elements of Pageless Website Design

Over the years, we’ve been trained to expect that a website looks a certain way, with an architecture that’s based entirely on what we learned from the traditions of the print world. But there’s no reason to cling to that model anymore – especially when another, newer, pageless structure allows for better storytelling.

The more technical term for our new website design is known as a parallax design. The parallax website uses various backgrounds which appear to move at different speeds to create a sensation of dimension and depth for the user. This design is new to small businesses, but has been adopted by larger organizations for more than a year.

short strong stories

Short, Strong Stories

The smartest digital marketing strategy is to use the tools customers respond to the most enthusiastically. That means using short, compelling videos and many different types of graphics to attract interest, explain products and services, and illustrate who we are.

daily blog

Daily Blog

You’ll notice our blog has been the first to be updated and our commitment to blogging daily will not change. If you take a moment to click through the first phase of the site you’ll notice as you scroll down the page the logo and main masthead area size down slightly, compressing to give the page more space.

We encourage you to resize the window or load the website on your phone or tablet – we still have a responsive design. And most importantly the site has an A rating for speed according to Yslow.

questions and answers

Your Questions Answered

The rapid pace of change and development online has created a lot of opportunities for businesses that want to grow. New tools and strategies are exciting – but not always fully understood. We feel strongly that educated, empowered business owners are the ones who make the best digital marketing decisions and as a result, are the happiest with what we do for them.

In the new website, you’re going to find comprehensive explanations of what we do, alongside easy to understand illustrations of how these services could help your business.

We’re still putting the final touches on the site, and it’ll be a few weeks of testing to make sure everything works perfectly before the full launch. But then it’ll be here, and we think you’re going to love how useful and easy to use the new Technology Therapy Group website will be.

We can’t wait to hear what you think! Leave us a comment on this post or feel free to contact us and give your feedback privately. We’re so excited to hear from you.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office