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What Content Marketers Could Learn From Zombies

What Content Marketers Could Learn From Zombies

Halloween’s here, and that means we’re surrounded by ghosts, ghouls and zombies. Zombies are especially popular lately, with legions of The Walking Dead fans gearing up in ghastly outfits and shambling happily through city streets in search of candy…and maybe some brains.

It’s all good fun – but did you know that Zombies have valuable lessons to teach us, as content marketers? It’s true! The defining characteristic of a Zombie is that it never, ever, ever dies. The same thing should be true for the articles, blog posts, graphics and memes we create in the service of marketing our business. Too often, we just post content and move on…but that’s not realizing the full value of our creativity and insight.

To maximize the value of our content marketing, we need to look for ways to share it again and again and again. Social media provides the first and easiest way to do this: make sure that blog posts, articles, and videos you create are shared via your social media platforms. You can do this multiple times, taking advantage of online norms like #ThrowbackThursday to put older content back in the spotlight. Use social media to point out your most popular content, of the week, month, quarter and year.

Has a news event happened that’s relevant to something you’ve written in the past? Bring that post back to life, with some added commentary that ties it to the current event. Has a piece of content you’ve shared generated tremendous reader response? Bring that discussion into the spotlight, calling out stellar comments and encouraging further discussion.

Zombies never stop coming. That’s what makes them impossible to ignore. There’s a lesson there for content marketers. Relentlessly sharing your content (preferably free of the off-putting zombie aesthetic, thank you!) will make sure that your customers are aware of your presence, no matter what platform they encounter you on. Need help putting it in action? Give us a call.


Image credit: Eugenio Marongiu / Shutterstock.com

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office