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Create Buzz for Your Business Like Michael Bublé

Create Buzz for Your Business Like Michael Bublé

On Thursday April 25th, modern day crooner Michael Bublé put on a very special performance… in the NYC subway at the 66th street stop. It’s safe to say that Bublé’s days of singing for his supper on the streets are long behind him, yet this was an opportunity that he felt was not to be missed. He cited the long standing tradition amongst musicians of singing in the New York subway, stating, “I feel like it’s the most authentic, organic way to make music.” He went on to say that, of all the events around the globe he has scheduled to promote his new album, he was most excited about this one.

As interesting as this story is on its own, we’ve gleaned a few lessons that business owners can take away from this tale.

  • Go Back to Your Roots:

    Think back to when you first launched your business. Remember how eager you were to get your product or service in front of your customers? You’d do just about anything to get your business noticed, right? Don’t lose this spark now that you’ve made a name for yourself. Tap into the enthusiasm you had for trying new marketing strategies when you were a budding company. Try something new, like a viral video craze, or test a fresh social media trend (Vine anyone?).

  • Be Where Your Customers Are:

    Michael Bublé has some smart cookies on his publicity team. They know that a lot of his NYC fans (and their smartphones) take the subway each and every day. Not only did the unusual event get them to take notice, record the performance, and share it with their friends, but it also helped Bublé connect with these audience members. To get in front of your customers and make your own connections, make sure you join the relevant social media sites for your business. Create a posting strategy to help you stay on track.

  • Drop the Superior Attitude:

    Now that you’re company is growing and you’re experiencing the kind of success you once only dreamed of, it’s easy to feel superior to the grassroots tactics of startups. However, this perspective can really limit you and cause you to miss incredible opportunities for your business. Rather than looking down on strategies new businesses are using, get inspired by them!

The next time you’re feeling stuck in a rut, bogged down by the everyday tasks of your business, take a step back and remember what it is was that made you so passionate about it in the first place. Use this passion to revisit old marketing tactics you haven’t used in years or try something completely fresh. Just like Michael Bublé after finishing his subway performance, you’ll feel reenergized, ready to take your business to the next level!

Photo credit: TINA FINEBERG/AP

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office