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Creating Traditionally Face to Face Interactions in Digital Spaces: The Power of Voice

Creating Traditionally Face to Face Interactions in Digital Spaces: The Power of Voice

As a business owner, you need to pay attention to what’s happening with voice search. Voice search is when a device user asks, rather than types, their inquiry – things like “Siri, is the florist open now?” or “Alexa, how do I get gravy stains out of a t-shirt?” Last year, Google I/O CEO Sundar Pinchai revealed that 20% of Google searches conducted on mobile devices are voice searches; today one in four of all Google and Bing searches are voice searches. This tremendous growth has happened because voice recognition technology has become much more reliable as mobile device usage reaches peak levels.

[Tweet “Today one in four of all Google and Bing searches are voice searches.”]

Many brands already have voice-search driven marketing strategies. One of the most successful has been the famous Tequila maker, Patrón. They created a Patrón Cocktail Lab that users could access through multiple platforms, including Microsoft’s Cortana and Amazon’s Alexa. Users ask for drink recipes tailored to suit their preferences – it’s the digital equivalent of an experience traditionally available only face to face, from your friendly local bartender.

As customers have these type of experiences with larger brands, they will come to expect them from smaller companies. Luckily, the martech that powers voice is increasingly available and affordable to business owners. Chatbots, which are used to provide an enhanced level of customer service on websites, social media, and messaging apps, can be custom built, deployed, and supported for a realistic budget. Amazon is providing tutorials and assistance to any brands wishing to build more complex experiences to be accessed via Alexa. Today, we are able to clearly behold what tomorrow’s digital environment is going to be like: chatty. Very, very chatty.

Your job right now is to think about the conversations your customers are currently having with you. What questions do they have? What questions might they have after they’ve already made a purchase? These are the questions Patrón answers in their Cocktail Lab. What customer support issues come up regularly? What do your customers enjoy about doing business with you? Knowing the answers to these questions is an integral aspect of developing your voice search strategy, so it’s a great starting point.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office