Key Takeaways:
- Understand the role marketing plays in your business from customer acquisition to client retention.
- Marketing is about strengthening a message and focusing on your business growth goals.
- Outlining your marketing goals is about being specific and setting clear measurable metrics to understand your success.
- Your marketing message needs to be clear, repeatable, and actionable.
Creating Your 360 Marketing Strategy
360 marketing sounds simple but it takes work. Growing businesses need to slow down and focus on clear objectives and a simple direct message to achieve success. Watch the webinar above to better understand:
- How to set a goal for your business.
- Defining your marketing message to align with your organizational goals.
- The multiple marketing channels you have and the how to evaluate the consistency of your message.
- What to review on each channel and the common areas most neglected when it comes to a clear message.
- The importance of reviewing your multiple marketing channels for visual, message, tone, and offers.
Live Attendees’ Reviews:
“The speaker was extremely well-spoken and reinforced the importance of a cohesive marketing strategy throughout the webinar. People don’t realize the true extent in which marketing should be viewed throughout the entire company …. from how the phones are answered, email signatures, etc. It isn’t just limited to social media and collaterals.”
“Jennifer is very personable, pleasant, and clearly has a vast amount of knowledge. I like that she encourages in a cogent, result-driven way.”
“Jennifer is the best! So engaging and her webinars are packed with actionable info.”
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