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Have Your Customers Cut the Cord?

Have Your Customers Cut the Cord?

Here’s a question for you: What’s the one item that a 28 year old person – male or female – is likely NOT to have in their home even though their parents probably do?

The answer: Cable television.

The Millennial generation has discovered that readily available wi-fi, streaming media, and tablet computers are a powerhouse combination that makes it very easy to cut the (very expensive!) cable TV cord.

The result of this discovery has been profound. Cable TV has just had its worst year on record, according to Business Insider, and experts don’t see the trend reversing any time soon.

Yet as cable TV’s star is falling, a new star is rising to take its place. The name of this star is social media, and it is social media that is proving to be the advertising channel to which the Millennial generation is most responsive.

The comScore research firm has discovered that Facebook ads, in particular, have been influential enough to sway car shopper’s opinions even after they’d partially committed to choosing an alternate vehicle brand. As discussed in this AdWeek article, the ability to reach a customer at a relatively late stage in their purchasing decision making process is fairly unprecedented.

What does this mean for your small business? Two things:

  • It’s past time to reconsider television advertising’s real value in your marketing mix. Before you commit to any TV advertising, no matter how attractive the pricing appears to be, you want to be absolutely sure that your customers are actually watching that channel at the time your spot will be aired. Paying for commercials on traditional broadcast channels no one sees is not a wise investment. An alternative to consider is advertising on sites like Hulu or YouTube.
  • Social media advertising is here to stay. The great news for the small business owner is that with a strategic approach, it’s possible to ensure that your advertising is seen by the customers most likely to respond to it. Social media offers business owners the ability to target their messaging by location, gender, and other demographic factors. Social media advertising has the power to disrupt the traditional sales cycle: great news for any business owner whose customers take their time deciding what to buy. It’s never too late to capture the sale!

Not familiar with social media advertising? Do you have ads on YouTube, Facebook, Twitter, and other social media platforms, but they’re not generating the types of results you want to see? We can help you make this powerful tool deliver impressive results. Give us a call and we’ll tell you what’s involved.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office