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Is Data-Driven Marketing Only For Big Companies?

Is Data-Driven Marketing Only For Big Companies?

Wal-Mart has become the world’s largest retailer in part because they know more about their customers than anyone else. Their just-in-time inventory system – which allows the mega-retailer to stock only what they need on site – is entirely dependent on understanding who their customers are, what they are likely to buy, and when they’re going to buy it. Customer behavior and sentiment are closely tracked, and the insights gathered are used to make both short and long term operational decisions.

Other leading brands, including, do the same thing. This can feel like a manifestly unfair situation to the smaller business owner – and let’s face it, just about every business on the planet is smaller than Wal-Mart or Amazon!

However, technology can help level the playing field. Not completely, of course, but to the point where smaller businesses can make use of the same tools and tactics that larger organizations leverage.


In fact, you may already have access to some pretty powerful data collection tools. Google Analytics, for example, provides a ton of information about who’s visiting your website, where they’ve come from, and what content they spend the most time with. Facebook Insights provides similar information, to a lesser degree, regarding your followers. Your POS system captures a tremendous amount of data – none of which is helping you if you’re not using it.

As we’re coming to the end of the first quarter, it’s a great time to stop and take a look at your business’ data. This is a critical first step in determining how you can make your company more competitive. Every insight you can gather about your customers can help you serve them better. These insights will also help you create more effective marketing messages.

Additionally, you’ll be able to identify any problem areas in your digital marketing – if visitors are leaving your site very rapidly after arriving on a certain page, you’ll want to know why! – and take action to fix it. Regularly reviewing your data reveals what your online customer experience is like. The better the experience, the more sales you’ll make, so identifying areas for improvement is key. This is the same technique Amazon in particular uses: the data they’ve collected about their customer’s shopping habits, preferences and dislikes lead to the creation of their wildly successful Prime program.

Need help with the data you’ve collected?

We’ll help you turn data into insights, and insights into action steps you can realistically implement to make your business better. The more you know about your customers, the more you’re going to be able to sell to them. It’s as simple – and as extraordinarily powerful – as that. Schedule your consultation to find out more today.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office