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Did You Get The Memo? Facebook Covers Now with Only 20% Text

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Did You Get The Memo? Facebook Covers Now with Only 20% Text

Facebook may provide businesses with a free business page, but you are definitely playing by their rules. In March of 2012 Facebook forced all the business pages to the timeline look we have today. This change gave business pages a cover photo, and what many thought would be more of an opportunity to drive traffic to their businesses. However, the switch came with rules businesses had to follow when choosing a cover photo.

Cover photos should not contain:

  • Pricing information
  • Contact information like phone numbers or addresses
  • Calls to action like “buy now” or “Save 20% this month”
  • Directions to “like” for example – “like us and receive free shipping”

This was the original set of restrictions for designing your business cover. We recommend to our clients that we use their covers to build emotion and personality with phrases and quotes.

As of January 15, 2013 new rules are now in effect for your cover.

Covers still may not include the original four:

  • Pricing, Contact information, Calls to action, & Directions to like

Facebook has added an additional restriction regarding text in cover photos. Now covers may also not include:

  • Images with more than 20% text

If you like math, you may not mind playing the game of figuring out the 20%, but most designers will do it with the use of an application like Photoshop. By using the grid layout. Here is an example of what it may look like to help you.

fb-20-2

Before and After

Facebook covers that are primarily text will need to replaced entirely, but in some cases, you may just need to reduce the size of the text on the existing image. For example, our client SCORE Westchester featured the following text on their Facebook cover: “SCORE provides free professional guidance and information, accessible to all, to maximize the success of America’s existing and emerging small businesses.” Below you can see how we simply shrunk the existing text to comply with Facebook’s new restrictions.

fb-ba

If you have questions or if the changes to Facebook are making you think you need help with your strategy, reach out and schedule a free consultation.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office