Skip to content

Did You Know Your Business Is Just Like The NY Times?

Did You Know Your Business Is Just Like The NY Times?

The media world is about to undergo a major transformation, as Facebook begins to host content from some of the news industry’s largest, most respected brands. Fortune magazine is reporting that the NY Times, BuzzFeed and National Geographic are among the first companies who will post their content directly to Facebook, rather than using Facebook to link to content they host on their own sites.

This may not seem like a big deal. After all, you run a jewelry store in Kentucky, or a restaurant in San Francisco, or even a custom shoe making studio in New Jersey. Why do you care how these huge publishing companies put their content out there?

[Tweet “Facebook adjusts the reach of the content you post based upon a secret algorithm.”]

You care because this change is indicative of the new user experience Facebook is trying to develop. By hosting highly desirable content on their site, Facebook is encouraging users to stay on Facebook, rather than clicking off to follow links. This is so important to Facebook that they’re actually sharing their revenues with the top news brands – and as we all know, Facebook generally believes all money should flow to them, not from them.

Remember that Facebook adjusts the reach of the content you post based upon a secret algorithm. It’s completely reasonable to assume that content that mirrors the behavior of the content posted by high profile news organizations – in other words, content that makes readers stay on Facebook longer – will be rewarded with greater reach than content that takes readers off of Facebook.

With that in mind, the time is now to look at your existing content strategy and think about how you’ll change it going forward. Creating content to be published on Facebook first, and perhaps exclusively, may soon be part of the smart business owner’s standard operating procedure.

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office