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Summer School: 6 Digital Marketing Improvements To Make Now So Your Holiday Season Rocks!

Summer School: 6 Digital Marketing Improvements To Make Now So Your Holiday Season Rocks!

It’s July, which means the busy holiday shopping season starts in less than 90 days. Take advantage of summer’s laid-back vibe by doing the behind-the-scenes maintenance that keeps your digital marketing doing its job: creating customer interest and converting that interest into sales.

Here are 6 things you can be doing right now to help ensure your holiday season rocks:

  1. Identify what your key holiday promotions are going to be.

    Check with your vendors to discover what materials they’re providing for holiday campaigns: doing this early can influence your own creative process. Having campaign names, offers, and dates in advance streamlines the process of creating digital marketing assets, identifying appropriate audiences, and getting content and ads posted appropriately.

  2. Speed test your website.

    Customers expect your website pages to load in 1.5 seconds or less. Test your website page load speeds by entering the address into this tool, provided by Google. If it’s taking longer than 1.5 seconds for a page to load, talk to your web developer about what can be done to improve site performance.

  3. Do a Social Media Audit.

    Instagram, Pinterest, and Facebook are the go-to platforms shoppers rely on to discover and buy holiday gifts. Check to be sure that your business information is accurate, that your content is reaching your desired target market, and the settings you rely on to ensure customers can easily discover and purchase your products are properly configured.

  4. Look at your website analytics.

    Google Analytics contain a wealth of data retailers and business owners can use to understand how visitors experience your website. Delve into the data – by looking at when and where your visitors decide to leave your site, you can identify problems that need repair, as well as further sales opportunities to capitalize on.

  5. Google your business.

    Pretend you’re a customer searching for your business. What information do you discover with a simple Google search? In addition to your business website, customers may check review sites: what will they find? Is your business information accurate in directories? Check your address, hours of operation, phone number and any other points your customers will want to know. Summer is the time to clean up this type of vital information online.

  6. Clean up your email lists.

    Email marketing continues to be one of the most powerful tools in the small business owner’s marketing kit. Reduce your bounce rate and realize a better ROI on your email marketing efforts by cleaning up your email list. Most email clients have functionality built in to help you complete this vital task.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office