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Digital Platform Changes – What You Need to Know

Key Takeaways:
  • The only constant is change. Every platform is evolving and growing and it is important to stay up to date on the changes that can impact your understanding and optimization of your preferred social platforms.
  • Google isn’t just a search engine. Google offers a variety of tools to help you grow your business, but it is important to note that these free tools can evolve and change at any time and you have to be ready to adapt.
  • Focus on the platform that works best for your business. Follow the platform’s updates on social media or via their business website or blogs.

The Only Constant is Change

Enjoy the replay of this webinar that walked through a high-level view of the changes to:

Facebook, Instagram, TikTok, Pinterest, LinkedIn and Google.

Before you begin reviewing this session, note that the session covered some, but not all, of the changes on all platforms. Live attendees have asked for a part two that would include other social platforms not included during this session.

Be sure to check out past webinars here and through our partner, NY Metro SCORE

Live Attendees’ Reviews:

“Jennifer is a terrific speaker, obviously very passionate about the topic but about her audience as well. Today’s was one of the best!”

Elizabeth
New York, NY

“Great info! So lovely to have a recap of all of these updates so I don’t have to chase them all down myself. Thanks”

Alison
Rumford, RI

“This was a great overview. I recommend extending … like a series.”

Mimi
Cortlandt Manor, NY

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office