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Discover How Data Can Help You Grow Your Business

Discover How Data Can Help You Grow Your Business

Data is valuable to small business owners because it provides a reliable, objective assessment of what’s working and what’s not. Data can be captured in many different ways: you can keep track of what’s happening in your physical location using your POS system and other tools. Google Analytics provides robust data relevant to your business website. Every social media platform has its own set of tools used to measure engagement rates, reach and more.

The challenge data presents is two-fold: first, there’s the question of taking in the sheer volume of information and discerning what is relevant to your business right now. The second challenge is translating the relevant data into insights that lead to action steps you can take to build your business.

If you’re not familiar with working with your business data, the process can seem really intimidating. It helps to begin with a question in mind. Let’s say you’re curious about why one line of merchandise sells really well on your e-commerce site, but another line, with similar quality, appeal and pricing, just isn’t moving at all.

Delving into Google Analytics makes it possible to determine how much traffic the respective product pages receive, along with the routes website visitors take to reach those pages. Data can reveal problems and potential areas of improvement. It may be that both merchandise lines aren’t being promoted with equally engaging content – website visitors are reading articles & watching videos relevant to the performing line, but are not engaging with content relevant to the other line. Something as simple as changing the position of content on your website and using social media posts to point viewer’s eyes at that content can lead to increased sales for the second brand.

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Data allows us to test the effectiveness of changes. Let’s say you did change content position and use social media to increase attention toward your non-performing line. After a period of time has elapsed – a few days up to a month or more – you can look at your data again and see if there are changes. This is objective, verifiable information. Having good data means you never have to rely solely on your gut instinct when making business decisions.

Being able to identify where problems exist and accurately track the results of your efforts to address these issues is one important way data can help you grow your business. The more often you work with your data, you’ll be able to see problems developing sooner and take corrective steps faster. Viewing data as a performance monitoring tool is something top performing companies do, and it’s something you can learn to do too.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office