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Do You Talk About Your Community on Social Media?

Do You Talk About Your Community on Social Media?

More than half of all respondents to an eMarketer survey said that they prefer patronizing local businesses because it helps their community thrive. Being seen as a vital, engaged part of the neighborhood is important to many business owners.

Social media is uniquely valuable as a tool to showcase your community commitment while strengthening the bonds you have with customers, local officials, local media, and other people it’s good to be close to. Strategically posting content that highlights your community and the people who live there is smart local marketing. Here are some good best practices to keep in mind:

Keep It Positive

It’s better to post images of beautiful local scenery rather than any eyesores, including distressed properties and damaged infrastructure. Community events, such as fairs, parades or bike races, are of interest to many people. Highlight the things you love about your neighborhood and what makes it special. Make sure to clearly identify where the pictures were taken, and include hashtags of your community’s name on Facebook, Instagram, and Pinterest posts and to tag any other local businesses that may be in the shot.

[Tweet “Over half of survey respondents prefer patronizing local businesses to help their community thrive.”]

Highlight Local Causes

Business owners are continually being approached by worthy neighborhood causes that need support. While it’s impossible to donate to every cause, you can share information about local causes via your social media. Some companies post this type of content in a branded graphic once a week – generally on the Friday before weekend fundraising events – and have found that their community likes and shares these posts enthusiastically.

Frequency Matters

Community oriented content should be a regular, but not overwhelming, part of your content mix. Devoting 1-2 posts per platform weekly is appropriate for most local businesses; that being said, if you have a lot going on in your community or tons of fantastic pictures and video, post more frequently.

Coordinate with Local Media

Local television affiliates and newspapers have a never-ending need for positive images and content about the communities they cover. At a minimum, tag local media in social media posts that feature compelling imagery; it doesn’t hurt to get in the habit of submitting imagery and videos to local media directly. When they use your content, you’ll enjoy much greater reach than you can get on your own. Just make sure you use your business name when identifying yourself as a contributor!

It Takes Time to Build Community

Think about talking about your community on social media as part of a long-term campaign. It takes a long time to build a community in real life; establishing your reputation as a town booster can take a while online. Consistent, positive efforts will pay off in terms of raised awareness and name recognition in your community – a huge factor when word-of-mouth referrals still matter to local businesses!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office