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Doesn’t A Nap Sound Nice Right About Now?

Doesn’t A Nap Sound Nice Right About Now?

I don’t know about you, but checking out the unsubscribe numbers for an email marketing program can really make my heart sink. We put so much time and effort into creating interesting, relevant content together for an audience, and yet folks are still opting out.

When they’re willing to share their reason for unsubscribing, it turns out, almost 9 times out of 10, that it’s not us, it’s them – they get too many emails in general, or they don’t have enough time to read every message, or they’re suffering from information overload: in other words, it doesn’t matter what we do, we’re not going to be able to keep connected to that customer.

Well…not so fast.  It turns out that giving your customers some level of control over how many email messages they receive, and when they receive them, can significantly reduce the number of unsubscribes.

40.6% of the respondents in a Flagship Research study reported that they’d stay on board if they could opt to receive email messages less frequently. In the majority of cases, these users preferred to get messages weekly rather than daily – and 4 touches a month is infinitely better than 0.

[Tweet “Customers would remain on your email list if they could opt to receive email messages less frequently”]

The other eye-opening statistic from this report is the 14.1% of respondents wanted the option to ‘snooze’ their subscription – in other words, take a little break from the regular messaging, only to opt back into it at a later date. This option makes a lot of sense for businesses that are seasonal in nature – after all, while pumpkin-flavored everything is hot right now, your customers may not want reminders autumn is coming in April. Additionally, simply having the option to stop and restart email messaging as desired restores a critical feeling of control to your customer.

Adjusting your email marketing settings to give your customers more options when they  hit the unsubscribe button is a relatively simple way to retain valuable customer connections. If you need help making this happen, or with any other aspect of your email marketing, give us a call! We’re here to help.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office