Skip to content

Why Doesn’t Anyone Ever Write About My Business?

Why Doesn’t Anyone Ever Write About My Business?

Imagine yourself sitting in a small town café. It’s the type of place where locals gather for some friendly conversation over breakfast before starting the work day. Today’s discussion is all about the front page feature story about a local micro-brewery that won an award. People are pleased to see the coverage, but there’s a little bit of envy going on as well. “Why,” these business owners want to know, “doesn’t anyone ever write about my company?”

Here’s the thing.

Editorial coverage, whether it’s in the local paper, regional magazine, or online, doesn’t just happen. The businesses that are written about most often are invariably the businesses that actively seek attention. Sending out press releases, letting the media know what’s going on via social media, and cultivating relationships with bloggers, freelancers, and media professionals are all essential tasks if you want to see your business being talked about.

Local media is in a precarious position right now. While communities claim to be hungry for news about what’s going on in their home towns, the financial support of the news sources isn’t exactly forthcoming. This means local media is forced to work with limited resources. They don’t have the numbers of reporters, editors and photographers you might expect. It’s not unusual to see a local TV reporter serving as their own camera crew, for example.

Limited media resources mean that the stories that are the easiest to cover are the stories that get covered. The more you do for the press, the more they’re going to be able to do for you. There’s a huge difference between saying to a local reporter, “Hey, you should write about my business sometime!” and “Hey, our business just won an award. We’re proud of that and have all kinds of pictures we’d love to share with your readership. Here’s some information about the award and the organization that gave it to us!” In the first instance, you’re complaining. In the second instance, you’re giving the reporter something to write about. That’s the basis of successful PR. Be willing to put the effort in, identify and promote news-worthy stories about your company, and cultivate relationships with the local media. Then you won’t be left asking, “Why doesn’t anyone ever write about my business?”

Need help getting your PR campaigns going?

As a full service agency, the Technology Therapy Group is skilled at digital and traditional marketing. We’ll help you get your name in the paper, on the television, and all over the internet. Find out more today!

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office