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Don’t Be an Information Hoarder

Don’t Be an Information Hoarder

Information and ideas are like currency within your organization; they are meant to be exchanged or they have no real value. Having an idea is great, but that’s only half the battle. In order to be actionable, your ideas and information need to be spread both inside and outside your organization. Your employees and customers can’t read your mind, so it is your responsibility to disseminate this material. Hoarding this information and expecting to achieve your goals is like stashing money under your mattress and expecting it to accrue interest: unrealistic.


Sharing Information Internally

There are three pieces of knowledge that you absolutely must share with your employees to achieve success.

  • Company Goals

    You can’t expect your employees to help you reach your goals if they don’t know what the goals are. Even if you do not think that your strategic goals are related to every department of your organization, they should be shared with all of your employees. For example, say you own a restaurant and you wanted to increase your following on Facebook. If you shared this goal with your wait staff they could ask diners to “Like” your restaurant on Facebook if they enjoyed their experience. Sharing organizational goals and marketing goals with your team can not only help with increasing the number of your Facebook likes it can also help with team morale.

  • Role Expectations

    Clear expectations lay the foundation for productive and valuable employees. It’s hard to blame someone for not doing their job when you never clearly defined the role. Make sure you lay out what tasks you expect each employee to accomplish, the scope of their position, any time expectations or limitations, and any rules of conduct unique to your organization. Also, once you have shared your company wide goals, explain how you see each employee contributing to those goals to create a feeling of ownership of and responsibility for those objectives. Setting expectations for your employees makes it easier for them to reach – and achieve – them.

  • Feedback

    Your mom always said if you don’t have anything nice to say, don’t say anything at all. Well, her heart was in the right place, but you could be damaging your business if you don’t give your employees constructive feedback. They are there to help you succeed, but if you do not guide them in the right direction, they may continue down the wrong path. When you need to correct certain behavior that may be perceived as negative feedback, try the sandwich technique: sandwiching an area of improvement between two pieces of positive items. On that note, don’t underestimate the power of positive feedback. Often business leaders assume that their employee will simply be able to infer their strengths within the organization. This is generally not the case, and even when it is, hearing words of praise energizes and empowers employees, pushing them to further improve their performance.


Spreading the Word Outside Your Organization

It’s not enough to share information within your organization, you have to spread the word to your customers and followers as well. The pieces of news that you should always give your customers are as follows:

  • Events and Promotions

    Any time you are offering a special or hosting an event you should utilize all of your available platforms of communication to notify your customers. Write a blog post about the special, send you customers an eblast, post the special on your Facebook, Twitter, Google+ and LinkedIn (with a link to the blog post). The further your reach, the more customers who learn about the promotion.

  • Case Studies and Testimonials

    If you’re a service business, sharing case studies on your site is a great way to show your appreciation for your clients and to give potential clients an idea of what they can expect in working with you. When you receive kind words of thanks from your customers, don’t just keep them to yourself, share them as testimonials on your website.

  • Lessons learned and Industry Information

    Every day we learn something new, and when your business is a growing industry, you’re learning more than you realize. When it comes to businesses like ours involving online marketing and technology our clients look to us to keep them updated. I bet the same is true for your business. I bet your customers would appreciate learning from you as you grow your business or as your industry grows.

  • Company Milestones

    Your loyal customers want to help celebrate your success! Be sure to share any milestones that you hit with them and thank them for playing a part in getting you there!

Many business owners hoard information, whether they are trying to do everything themselves, don’t think that the information is important, or simply just forget. Make a conscious effort to reflect on all of the information you’ve been holding to yourself and think of how sharing that information can benefit your company.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office