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Second Screening: Don’t Forget About Mobile Games!

Second Screening: Don’t Forget About Mobile Games!

The news that TV viewers aren’t giving the shows they watch their full attention isn’t exactly news. Mashable was reporting on the second screen trend way back in 2013. Their predictions that TV content producers would thrive by creating second screen content to enhance the programming hasn’t exactly panned out; eMarketer reports that only a quarter of current second screeners do this, compared with the three-fourths that use their second device to text friends, view social media, or shop online.

[Tweet “TechCrunch reports that smartphone users spend up to 10% of their daily device usage time gaming.”]

There’s only so much connecting and shopping people want to do. A significant amount of second screen time is devoted to gaming. Playing games is a fun alternative to seeing your high school friends’ thoughts on politics or shopping – especially when you don’t necessarily have money to spend. Games consistently appear on the top of the most popular apps for both iOS and Android devices; TechCrunch reports that smartphone users spend up to 10% of their daily device usage time gaming.

What does this mean for your business?

Ideally, you’d like to be positioned to reach your customers no matter how they direct their second-screen time. This means maintaining a robust social media presence as well as being sure your website is fully prepared to serve shoppers. Additionally, there’s room to consider where mobile games fit in your marketing mix.

Everyone likes to play games. Research has shown us that affluent, college educated people are enthusiastic fantasy sports players; the appeal of games like Candy Crush and Words with Friends has proven to extend to all demographic groups. Young and old, male and female, affluent and aspiring – everyone plays games. A big part of games’ appeal lies in the fact that mobile games provide an arena in which people can be successful and feel good: compare that to what appears in daily headlines and the draw of a little fun escapism becomes clear.

Businesses can connect with their customers via games in a number of ways. Some games rely on in-game advertising to generate revenue; depending on your audience demographics and budget, this may make sense for you. Another option is to provide your customers directly with game play experiences they’ll enjoy and will remember; building positive brand associations ever time your customer zones out on the Law and Order marathon and picks up their phone to play.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office