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Don’t Let Offline Marketing Fall Off Your Radar

Don’t Let Offline Marketing Fall Off Your Radar

Offline marketing includes all of the things that you do in the ‘real world’ to promote your business – things like newspaper, television, and radio advertising, signage, participation in community events, sponsoring the local Little League team, hosting in-store events and more. You’ll sometimes hear offline marketing referred to as traditional marketing or old-school marketing.

Offline marketing techniques have a tremendous amount of value, but they sometimes get left out of marketing plans because they’re such a familiar part of day to day operations that they get taken for granted. For best results, you’ll want to be sure that every aspect of your marketing – online and off – is in alignment and reflects your current messaging priorities. Obviously, you’re not going to be changing your billboard every time you update your website! But you do want to review everything you’re doing at least annually to make sure your brand is represented accurately across all platforms.

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Use Digital Marketing to Boost the ROI of Offline Marketing Efforts

To maximize the reach and impact of your offline marketing efforts, use your digital marketing tools. In store events can be promoted via social media and your website, as well as on community event calendars. If you’re participating in a community event, announce your participation online and make sure to share plenty of photos and video on social media. Find out and use any hashtags created by the event organizers to maximize your reach. Take pictures of your signage. If you have a particularly unique or photogenic sign, you can use this as the center of a campaign – invite customers to take pictures with your sign or to share their own artistic interpretation of your sign. If you’ve got an aesthetically pleasing image of your signage or business exterior, put it on Instagram!

Use Offline Marketing to Boost the ROI of Your Digital Marketing Efforts

Traditional marketing tools can be used to let your customers know you’re providing entertaining content, product information, and savings opportunities online. Including website information and social media links in print and other forms of advertising is pretty standard practice. Drive traffic to specific product or policy pages with signage in store; you can also use signage to prompt shoppers to opt into text messaging or email campaigns. Make the most of little opportunities. When you’re sponsoring the Little League team, make sure the t-shirt designs include your website or Facebook address – and invite the team parents to tag your business each and every time they post a pic of the kids in action. A strategic approach to promoting your business using both online and offline tools can help you realize greater value from both.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office