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Downtime Can Be Valuable

Downtime Can Be Valuable

If you’re in retail, this time of year can be super busy. However, if you’re in the B2B world, the two weeks surrounding Christmas and New Years can be on the slow side. Holiday vacations mean the decision makers you desperately want to reach aren’t necessarily available – and even if you can get through to them, they’re not in any hurry to do anything concrete until 2015 arrives in earnest.

There’s two ways to handle this. The first way involves winning the lottery and using the funds to take all your favorite people away on a vacation to a fabulous tropical island where all the drinks have umbrellas and there’s no stress allowed. If you choose this method, please remember that we’re obviously among your favorite people!

The second way to handle the end of the year downtime is to use this period to attend to all of the tasks you’re too busy to deal with the rest of the time. It’s a great opportunity to make sure all of your digital marketing is in good shape. Do a website audit. Delve into your Google Analytics reports, and take the time to discover where all of your traffic is coming from. Are you seeing good numbers of traffic from the sources you expect? If the answer to that question is “No” now is the time to figure out how you’ll change that going forward.

Examine all the social media platforms and digital tools you’re currently using. Make sure your profiles, imagery, and headers reflect your company accurately. This is a good time to familiarize yourself with the changes being made to major social media platforms, such as Facebook, Twitter, and LinkedIn, so you can be prepared to share your messaging more effectively in 2015. If you have time, check out some of the new or emerging social media platforms: they may have a pivotal role to play in your marketing going forward.

Finally, use downtime to rest and recharge your batteries. This long stretch can seem like an endless wait, but the truth is that these days fly by. Before you know it, it will be full speed ahead again! Do what you can now to make sure you’re fully prepared to shine when that happens.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office