Skip to content

Dream A Better Dream: Why Businesses Pivot

Dream A Better Dream: Why Businesses Pivot

Vision changes with experience. This is especially true for business owners. Launching and growing a company impacts the way you see and understand many things – yourself, your industry, the marketplace as a whole. Assessing the results of decisions made emphasizes the fact that opportunities still remain to do things differently, should an alternative route forward appear more promising.

This can manifest as a business pivot. If you’ve ever played basketball, you’re familiar with pivoting – it’s when you remain where you are, but change the direction you’re facing. Some top fashion brands are involved in pivots right now, including Coach and Michael Kors. It’s a process we’re going through ourselves.

Pivoting involves identifying and weighing opportunities. It’s vital to compare how your business is actually doing with the projected possibilities of another direction. Coach is dramatically altering its retail distribution model by taking its products out of department stores and outlets and returning to more exclusive luxury retailers. Coach is also reducing its messaging footprint, eliminating the majority of mass-market promotion to focus on targeted campaigns to very affluent buyers. Coach is pivoting – they are staying who they are, and are still going to produce high end leather bags and accessories while facing a new direction by focusing exclusively on the luxury market – because they believe the opportunity is greater.

[Tweet “Pivoting involves identifying and weighing opportunities.”]

There are many opportunities Technology Therapy could choose to explore. We’ve been weighing our options, looking for those that make the best use of our team’s skills and experience. To qualify for consideration, an opportunity had to be more than profitable – it had to excite us with its potential and incorporate our passions for technology and helping businesses grow. It’s been a time-consuming process, but the investment is well worth it: we’ve identified a definite route forward, and we’re very excited about the journey to come.

There are still some steps to go through before we can officially announce anything, but we wanted to let you know that exciting things are going on behind the scenes. The work we’ve been doing has been deeply satisfying, and we’re going to continue providing our clients with the service and support Technology Therapy Group is known for: it’s a strong base to build on as we bring our new vision into the world. Make sure to stay tuned for future developments.

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office