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Educate and Entertain Your Audience Visually

Educate and Entertain Your Audience Visually

Visual marketing not only allows you the chance to share images of your products, it gives you a chance to work your creative muscle. Though all visual marketing platforms require creativity and an eye for design, infographics and memes give you the opportunity to think outside the box more than most. The viral nature of these visuals makes them even more exciting! Who doesn’t want a chance to connect with and inform their target market on a broad scale? Below we delve into what each of these tools is and how you can make them go viral!

Infographics

Infographics are visual representations of information, data and statistics. They allow you to present information in a visually interesting manner. This format not only allows your audience to absorb what you are trying to get across at a glance, it grabs (and holds) their attention. In fact, well-crafted infographics are 30 times more likely to be read than plain text articles.

How can you make your infographic go viral?

  • Stand Out from the Crowd – Be sure that you pick an interesting topic and a memorable title to break through the noise!
  • Keep Text Short and Sweet – The whole point is to be visually striking, and too much text can detract from that. We based our latest infographic, The Chutes and Ladders of Social Media, on the popular board game, allowing the players’ position on the board to depict how close they were to the winner’s circle.
  • Sharing is Caring – Don’t be afraid to share your infographic on social media platforms. Posting it on social media sites encourages others to share it as well and makes it easy for them to do so.
  • Diversify – Use a wide range of sources for information and data.

Memes

Memes are cultural ideas or symbols that pass from person to person within a culture. The term was coined by Richard Dawkins, an ethologist and evolutionary biologist, in the 1970s. Originally, they were spread by word of mouth, but today memes have taken on a whole new life over the internet. Though they may be in the form of a link, a video, a website or a hashtag, for our purposes we will only be exploring the most common type of internet meme: images.

Memes allow you to connect with your target market by capitalizing on a popular idea with which they already identify. For example, Success Kid is a popular internet meme depicting a toddler making a gesture signifying that he has done something right. When we take that image and apply a caption relating to SEO, we get the meme above. Anyone who has gone through the struggles of modifying his or her SEO practices following a change in Google’s algorithm can immediately identify with this meme.

How can you make your memes go viral?

  • Be Choosy – Don’t just pick any popular meme. Make sure that it makes sense with your message, fits with your culture, and won’t alienate your target market.
  • Humor Us – Memes give you a chance to be funny and show your brand’s personality.
  • Socialize – Share your meme on Twitter, Facebook, Pinterest, Google+ and any other social platforms that you may use. If your followers find it funny, they’ll be sure to share it as well!

Ready to start having some fun with infographics and memes, but not sure where to begin? TTG can help you create visual marketing masterpieces that will show off your brand’s personality and resonate with your audience!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office