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Sharing Is Caring: Six Super Ways to Get Your Customers to Spread The Word About Your Business

Sharing Is Caring: Six Super Ways to Get Your Customers to Spread The Word About Your Business

One of the great things about doing business in the social media age is that customers are invested in helping the brands they love the most succeed. They know that their reviews and recommendations are powerful.

[Tweet “Altruistic Millennial shopers love to spread the word about their favorite businesses online! “]
Spreading the word about your business, particularly on social media, is a way for your best customers to feel like they’re helping you out- an important consideration to altruistic Millennial shoppers. For best results, it’s good to make it exceptionally clear that you value their help and make everything super simple. Here are six super ways to encourage your customers to talk you up online:

  1. Put Social Share Buttons on Your Product Pages

    People love letting their friends know what they’ve purchased – or what they’d love to purchase, if they all of a sudden won the lottery! Aspirational customers can be powerful advertisers for you- particularly if they’re on Pinterest. Make sure you have social share buttons on your product pages – particularly prominently on those items you’d like to have most associated with your brand.

  2. Invite People To Share Your Landing Pages

    Landing pages are used to promote in-store events, offer downloadable guides or other valuable incentives, and more. If the offer you’ve put out there is interesting to your customers, odds are it’ll be interesting to their friends. Give them a mechanism to share the page via social media or email – and make sure you have a highly visible call to action on the page that encourages them to do so.

  3. Sharable Coupons

    Everybody loves saving money. Sharing a coupon code is a way for friends to build bonds – make it fun and simple, with a well-designed share the savings coupon. Consider having a friends and family sale during a slow time of the year. Sharable coupons also work well formatted as invitations to girls’ night out type of shopping events.

  4. Email This Article to a Friend

    Extend the reach of your content marketing strategy by adding an “Email this article to a friend” link. In the B2B world, you can format this as “Email this article to a colleague” or even “Email this article to your customer.” Sharing your expertise makes your customer look like they’re really smart as well.

  5. Reviews & Recommendations

    Ask your customers to leave reviews and recommendations, both on your website and on relevant sites to your business. We’re often asked about Yelp. Yelp is problematical – if your customers aren’t regular Yelp users, the odds are high that your customer’s review may never be seen. If they’re regular Yelp users, however, great reviews on Yelp are great news.

  6. Introduce Us!

    A very simple and very successful campaign is the Introduce Us! Campaign, where you ask your customers to bring in a new friend who’s never shopped the store, or have someone new sign up for the email list in exchange for incentive coupons for both parties.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office