Shopify for Beginners

Shopify allows you to run an e-commerce store without breaking the bank while providing you with user-friendly tools for laying out pages & uploading products to your site. In this training for beginners, we will cover: Overview of different price plans Picking & installing a theme How to import products How to manually add products… Continue Reading »

Handling Negative Reviews

87% of consumers rely on reviews when it comes to choosing new businesses and shopping for products. Negative reviews can have a huge impact on your business, but don’t panic. In this session, we’ll help you stay calm in the face of rough reviews, with info including: Why negative reviews matter How to sort your… Continue Reading »

Email Marketing for Retail

The average return for every dollar spent on email marketing is $42! Are you making the most of your email strategy? During this live 60-minute session, we’ll cover email marketing essentials for retailers, including: Building Your List with Offers & Incentives Planning Your Email Blast Schedule Segmenting and Personalizing Your Email Blasts for Optimal Results… Continue Reading »

Is Anybody Out There? – How to Identify Your Audience

Digital advertising is a key component to small business success, but with an undefined audience, you may be throwing money out the window. Join us for this 60-minute session to learn: How to see demographic information about your current followers How and when to filter your audience Where to find more people like your current… Continue Reading »