Events

Friday, Aug 03, 2018 | 5:15 - 6:15 PM

Capture & Convert: Mapping the Customer Journey

About the Event

What is your social media worth? What about your weekly newsletter? How many times did a customer interact with your business this week? Do you have the answers to these
questions? Brands and stores struggle every day to capture new customers, but we get so focused on the conversion we lose sight of the journey. The journey is where you can discover the catalysts for conversion.
During this 1-hour talk, Jennifer Shaheen will help you understand the importance of creating your customer journey maps. You’ll walk away understanding:

  • How to create data points for mapping the journey
  • The number of touches that lead to an acquisition
  • How to identify the movement from awareness to consideration
  • Evaluating the map and identifying the pivot points that are unique to your business

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