Events

Friday, Jun 15, 2012 | 2:00 PM to 3:00 PM

America Means Business: How to Use Social Media and Your Website Together to Grow Your Business

@ 125 W 18th St. NYC

About the Event

Social media today involves more than just creating a Twitter and Facebook account or an understanding of new tools like Pinterest. It’s an understanding of how people connect and talk online and on your website. Jennifer Shaheen, the eMarketing and Technology Therapist®, will show you how to use social media and your website together to grow your business.

Recent upgrades to social tools have small businesses confused about how best to leverage today’s social technology without losing connections with their brands, service and customer experiences. Your customers have a voice; help them share it with you on every level and learn to integrate the tools to show support for their choices.

In this session you’ll learn:

  • An overview of social media and what it means today
  • The importance of integrating social tools with your company and your website
  • How to plan out a strategy for adding social media into your website
  • About the popular social tools that can enhance your website and boost traffic and retain visitors
  • How engaging off your website can create a stream to build traffic back to your website
  • Tips on how to track your social marketing efforts for greater ROI and Conversions

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