Events

Monday, Apr 08, 2019 | 3:45 - 4:45

The Customer Journey: Map The Ways You Capture & Convert

AGS Conclave 2019

About the Event

What is your social media worth? What about your weekly newsletter? How many times did a customer interact with your business this week? Do you have the answers to these questions? Brands and stores struggle every day to capture new customers, but we get so focused on the conversion we lose sight of the journey. The journey is where you can discover the catalysts for conversion. During this session, Jennifer Shaheen will help you understand the importance of creating your customer journey maps. You’ll walk away understanding how to create data points for mapping the journey; the number of touches that lead to acquisition; how to identify the movement from awareness to consideration; and evaluating the map and identifying the pivot points that are unique for your business

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