Events

Thursday, May 31, 2018 | 1:00 - 1:45 Pm

Decode Your Data & Grow Your Business

About the Event

If there’s one thing jewelers know about, it’s rings. This fun, easy to understand session with Jennifer Shaheen, the Technology Therapist, provides a decoder ring you can use to better understand and make use of your data.

The big brands are winning because they use their data to create advantages. They use data to predict, strategize and grow based on what they know about their existing customer base. Retail jewelry stores have the same type of data available to them, but using that data can come with a pretty steep learning curve. This session flattens the learning curve with the answers to your most critical questions:

• How do I know if the data is accurate?
• How do I read the charts and graphs I get from the various platforms?
• What does it all mean?

Think of your data like a fresh-from-the-mines gemstone, uncut and unpolished. When you know what you’re looking at, you can see the value and potential uses of a rough stone. Data works the same way. Learning even the basics will help your business thrive in 2018.

Spend some time with Jennifer Shaheen, the Technology Therapist. Decoding your data is the single most important thing you can do to grow your business this year. You will learn:

• What tools provide you data – and the details they are capable of providing.
• Feeling confident that your data is accurate.
• Asking your data questions – and getting answers.
• Connecting the data to your customers

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