Events

Friday, Nov 02, 2018 | 3:00 - 4:00 pm

Decoding Your Data DNA: Best Practices for Customer Acquisition

75 Wall Street New York, NY 10004

About the Event

Making full use of data captured by website and marketing channels is the most efficient, cost-effective way to boost acquisition rates while controlling costs. Learn how to use your data to better understand your customers, create and connect with profitable audience segments, identify the best type of delivery method for content marketing, objectively assess campaign performance and control costs.

An overview of data capture essentials, analysis techniques, and data driven decision making makes it possible for attendees to immediately begin realizing more value from analytics reports.

After this presentation, participants will:

  • Be able to identify all essential data capture and analysis tools necessary for business growth and ensure they’re in place.
  • Understand the role data plays in objectively analyzing marketing efforts, third party vendor performance, and more.
  • Be able to develop a deeper understanding of customer demographics and behavioral patterns in order to identify and better connect with profitable audience segments.
  • Integrate data into their decision-making process in order to control costs while boosting customer acquisition rates.

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