Events

Wednesday, May 03, 2017 | 1:30-2:30

How to Develop a Local Marketing Strategy That Works

Nassau Coliseum

About the Event

New Yorkers are passionate supporters of small business. 86% of respondents to an eMarketer survey reported preferring local retailers, restaurants, and other businesses because they enjoy the personalized service; 56% want to do their part to help the community prosper. There are reliable, proven digital marketing strategies small businesses can embrace that will effectively raise a company’s profile and name recognition locally, increase traffic and boost sales.

In a high energy, interactive session, Jennifer Shaheen, the Technology Therapist, will cover how search, social media, advertising, and apps all have a role to play in local marketing. Special emphasis on optimizing your business’ digital presence for voice search – vital for connecting with customers on their phones or digital home assistants. Attendees will learn how to determine which local marketing channels make sense for their business, as well as easy to implement action steps that maximize the reach of promotional efforts.

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