Events

Thursday, Aug 30, 2012 | 10:30 AM to 11:00 AM

How To Use Social Media And Your Website Together to Grow Your Business

@ Evolution Magazine - Lehigh, PA

About the Event

Social media today involves more than just creating a Twitter and Facebook account or an understanding of new tools like Pinterest. It’s an understanding of how people connect and talk online and on your website. Jennifer Shaheen, the eMarketing and Technology Therapist®, will show you how to use social media and your website together to grow your business. Recent upgrades to social tools have small businesses confused about how best to leverage today’s social technology without losing connections with their brands, service and customer experiences. Your customers have a voice; help them share it with you on every level and learn to integrate the tools to show support for their choices. In this session you’ll learn:

  • An overview of social media and what it means today
  • The importance of integrating social tools with your company and your website
  • How to plan out a strategy for driving traffic with social media and adding social tools into your website
  • How engaging off your website can create a stream to build traffic back to your website
  • Tips on how to track your social marketing efforts for greater ROI and Conversions

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  • Oct 09, 2013
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