Thursday, May 28, 2015

JCK Las Vegas

Mandalay Bay Resort & Casino

About the Event

Date: May 28th, 2015
Topic: Multi-Channel Marketing for the Real World Retailer
Where: Las Vegas, NV

Program Description:

In this engaging, informative session, Jennifer Shaheen, the Technology Therapist, takes on the biggest marketing challenge jewelry retailers face: compartmentalization.

In a high-touch, always on world, jewelry retailers need a viable marketing presence on multiple marketing platforms. Many jewelers know this, and do the best they can on social media, their websites, mobile marketing, radio and television advertising, signage and print, including catalogs.  However, when each of these marketing channels is operated in isolation from the others, jewelers are left with less than dazzling results.

Using simple, straight-forward language Jennifer will teach the audience how they can boost their store’s visibility, attract more customers, and generate more sales by better integrating the marketing channels they’re already using with emerging platforms favored by today’s buyers. Understanding which audience can be found on each platform and how these marketing vehicles can be best combined for greater results is an essential skill for the jewelry retailer.

Jennifer presents practical multi-channel strategies that are fully customizable, allowing jewelers to pick the ones that work best for their store’s size, budget, and desired target customer. A refreshing alternative to the constant drive to add more, more, more to the marketing mix, Jennifer’s approach centers on identifying and committing to a targeted combination of channels that builds on existing strengths while creating new opportunities. In a world with limitless options, retailers will learn how to choose the combo that’s best for them, whether that means linking traditional radio advertising campaigns to Facebook or embracing Spotify instead; boosting the visibility of a print catalog through Pinterest or Polyvore and more.

Jennifer will:

  • Identify and explain the multiple marketing channels available to the jewelry
  • Provide an overview of how they work, with a special focus on analytical tools
  • Forecast 2015/2016 digital marketing trends and their impact on customer reach
  • Provide simple, smart integration strategies jewelers can start using right away

Program Format:

This fully custom presentation can be delivered at any length, from one to two hours.  Jennifer will use Powerpoint strategically to enhance her messages, and make the slides available to JCK attendees after the show via a convenient download.

Read more information here

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