Events

Friday, Apr 15, 2016 | 11:45 am- 12:45 pm

“Just Be Yourself” The Importance of Authenticity in Digital Marketing

About the Event

American Gem Society (AGS Conclave 2016)

Did you know that people now spend 54 hours a year taking selfies? And that Millenials will take more than 25,000 pictures of themselves in their lifetime? When it comes right down to it – authenticity maters and it is what will drive potential customers into your stores and attract them to your brand.

Key Principals & Takeaways

  • Authenticity is the single most important criteria today’s customers judge when deciding which brands and stores they choose to do business with.
  • Clients have the potential to present themselves in a way that’s both authentic and appealing – but this requires knowing who they are and who their customers are.
  • Authenticity must be manifested throughout every aspect of the client’s practice: operations, customer service, and marketing. Authenticity is a connection to the brand experience.
  • It is the role of the marketing agency / marketing team to empower this authenticity & to provide guidance to keep businesses from going off-brand by making choices spurred by a lack of confidence and commitment.

Email to a friend

  • This field is for validation purposes and should be left unchanged.
×

Other Events
  • Date
  • Event Name
  • Location
  • Space Avail
  • Webclass
  • Date
  • Event Name
  • Location
  • Space Avail
  • Webclass
  • Oct 09, 2013
  • Google+
  • Computer
  • Space Available
  • Yes