Events

Thursday, Nov 10, 2016 | 8:00 AM - 5:00 PM

It’s All In The Look: How Design Supports Brand/Story

Tarrytown, NY

About the Event

6way-storytelling

Organization: Association of Fundraising Professionals

Venue: Doubletree by Hilton

Location: Tarrytown, NY

Time: 8:00 AM – 5:00 PM

Effective fundraising requires a strategically crafted aesthetic and flawless functionality deployed seamlessly over multiple platforms, timed to reach donors in those moments when they’re most inclined to give. Websites and social media provide non-profits with multiple connection opportunities. Using examples drawn from four distinct nonprofit types (arts, health, cause advocacy, and religious) Jennifer will explain the design principles that strengthen the emotional bond between a nonprofit and their supporters. Learn how to use design to boost overall brand visibility while creating enthusiastic campaign participation. Authenticity is the key to connecting with Millennials: discover what this powerful demographic looks for. Special attention will be paid to creating and using the appropriate metrics for success, empowering attendees to know their efforts are having an impact.

Take Away: Proven non-profit design prinicples aimed at strengthening relationships prompting further engagement; The essential tech required to effectively turn digital interest into giving across multiple platforms; Goal setting and measurement techniques to assess campaign effectiveness in a quick and focused manner

Email to a friend

  • This field is for validation purposes and should be left unchanged.
×

Other Events
  • Date
  • Event Name
  • Location
  • Space Avail
  • Webclass
  • Date
  • Event Name
  • Location
  • Space Avail
  • Webclass
  • Oct 09, 2013
  • Google+
  • Computer
  • Space Available
  • Yes