Events

Monday, Oct 22, 2018 | 11:40 am-12:40 pm

Understanding Digital Data and Customer Mapping: The Customer Journey

Miami Beach Convention Center

About the Event

According to McKinsey, a deeper understanding of the customer journey can lead to insights that are 30 to 40 percent more predictive of customer satisfaction and churn. Therefore, understanding and optimizing the entire journey — not simply individual experiences — can create huge value for your company. Jennifer explains the process and how to make it work for your company.

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