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Everything You Ever Wanted To Know About Favicons

Everything You Ever Wanted To Know About Favicons

Just when you thought you knew almost everything you needed to know about your small business website, along comes another new term to master. Well, the term we’re talking about this time isn’t exactly new, but it’s not familiar to most people. Let’s talk about Favicons.

What Is a Favicon?

Favicons are the very small icons that appear next to your website’s page title on a browser tab or in the address bar. You can also see favicons appearing next to website titles in some search engine results, including Bing and Yahoo.

What’s the Point of Having a Favicon?

Favicons make it easier for people to recognize your website at a glance. This is important in a variety of situations, as when your web visitor has several browser tabs open at the same time, or when your site is being viewed as part of a list of bookmarked websites. Having a distinctive favicon allows your site to stand out. It’s an additional place to display your branding; a subtle but important touch that strengthens your identity in the customer’s mind.

Favicons are pretty small.

Favicons are 16 x 16 pixels. That’s extremely small, so when you’re thinking about your favicon design, you’ll want to focus on simple, clean design. Complex designs with lots of detail don’t work well when shrunk to this size!

What Should My Favicon Look Like?

Consider using your business’ logo as your favicon. It’s the simplest and best branding choice. However, if your logo doesn’t scale down successfully, you can use another design. Yahoo uses a stylized Y while Google uses a G: would a single letter in your brand’s colors work well as a favicon for you? Think in terms of symbols as well. A company with an extremely long name, such as Aberhermowitz and Sons Custom Extension Ladders might do very well with a favicon that looks like a ladder.

What Should I Do If I Don’t Know How To Create A Favicon?

You should call us. As a full service digital marketing agency, we do it all, from the big picture strategy development to the execution of the finest details –which definitely includes things like favicons. Set up your free, no-obligation consultation today!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office