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Experience Sells, Catalogs Don’t: Effective Online Selling

Experience Sells, Catalogs Don’t: Effective Online Selling

Let’s talk about the real situation in digital marketing today. Every business has a website. Almost every business has a social media presence. Yet not every business is thriving. The ones that are understand a fundamental truth about today’s customer: they’re not just shopping, they’re looking for a good time.

The Experience Driven Customer

In the brick and mortar ‘real world,’ business owners know and understand the value of the experience. That’s why no retail shops look the same. It’s why restaurants carefully craft the ambience in which their food is served. It’s the reason customer service is such a priority. If our customers don’t have a great time that entertains and engages them while they’re doing business with us, we know they won’t come back.

The quality of the experience is even more important online. There are almost 1.8 billion websites out there. Customers are searching for the one that feels like it was made for them. To accomplish this, you need the right combination of imagery, copy, and your brand personality, presented in a compelling fashion that works perfectly on every device – especially smartphones and tablets.

Great News for Small Business

Digital marketing has leveled the playing field for today’s small business owners. When we look at the top performers in the luxury, apparel and accessories field, for example, we consistently see smaller brands outperforming the larger companies. It’s proof positive that a smart comprehensive strategy, consistently applied, using the most current experiential elements today’s customers value, will result in increased market share, greater brand visibility, enhanced customer engagement and loyalty, and most important of all, sales growth.

Catalog sites, by comparison, are returning flat or diminishing results. These sites present a very complete picture of your products and services, but they lack the emotional punch an experiential site delivers. They’re just not fun.

Think of a catalog site as a children’s playground: it has all the elements needed to have a good time, but it takes work to have fun. Experiential sites are the amusement park equivalent, designed to delight the customer at every turn. People line up and pay top dollar to go to amusement parks, while today’s playgrounds languish empty and unused. Kids will play there when they’re the only choice – but as soon as there’s an alternative, this is what you’ve got:

You can do better. Upgrading your website to appeal to today’s experience-driven customer is simple and easy. Need more information? Give us a call. We’ll be glad to help.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office