Skip to content

Coordinate with Your Local Partners to Promote Events on Social Media

Coordinate with Your Local Partners to Promote Events on Social Media

Community is hugely important to many of the retailers and other small businesses we work with. They’re deeply involved in efforts to help area schools, charitable organizations and other causes. These efforts are personally meaningful, but they also make good business sense: many customers prefer to do business with those companies they feel are helping the local area thrive.

If you’re participating in charitable events or similar occasions, you want to make sure as many people know as possible. There are some fairly obvious ways to make this happen: include information about what you’re doing on your website and social media, put up signage in your store to let your customers know what’s going on, and encourage your staff and team members to talk about it. It’s always a good idea to send a press release to relevant local media: feel good stories about community activism often get run on a slow news day and puts your company’s name out there in front of the public in a positive way.

[Tweet “Many customers prefer companies they feel are helping the local area thrive”]

But don’t stop there. The businesses that realize the greatest benefit from their community involvement proactively reach out to their partners in order to enhance the reach of news about the event. For example, if you’re collecting canned goods to benefit a local food bank, it doesn’t hurt to ask the food bank to publicize this through their own social media or other communications channels. Nonprofits often have enhanced access to community calendars; if they’re willing to, have them list the event on your business’ behalf. Working together to spread the word about your charitable efforts is a vital aspect of working together to make the community a better place!

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office