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Facebook at Work: Here’s What’s Coming

Facebook at Work: Here’s What’s Coming

If LinkedIn and Facebook hooked up and had a baby, the result would be Facebook at Work: the same familiar scrolling timeline, ability to like posts, and chat functionality found in Facebook, combined with the professionals-only atmosphere of LinkedIn.  Expect Facebook at Work to arrive early in 2016.

On one hand, the impending arrival of Facebook at Work is good news. Many, many people have run into difficulty keeping their personal and professional lives distinct from each other. Personal security concerns have led many who work in potentially contentious professions, such as education, health care, or law enforcement, to use social media under the most tightly-controlled conditions, with maximum privacy lockdowns in place, or eschew it entirely – a choice that, while entirely understandable, is not without professional ramifications.

Additionally, while Facebook is fun, no one can argue that it’s focused. Valuable professional content may very well be on Facebook as it exists right now – but it’s mixed up with baby pictures, funny memes, and far more Donald Trump than anyone ever wanted, ever. (Donald Trump, obviously, excepted.) Having a streamlined, professionally focused version of Facebook can legitimize all of those claims of essential networking, maintaining industry awareness, and professional development employees have been making for years.

Still, the arrival of a new social network has its drawbacks. There will be a honeymoon period, with the requisite hubbub of how essential Facebook for Work will be for every single person on the planet; expect to see lots of content focused on how to optimize your professional profile for your specific career goals to start showing up shortly. There’s work involved, and no one’s sure yet if the time that goes into maintaining a Facebook for Work presence is time that will be taken from the time today’s workers are already devoting to Facebook – or from other essential professional duties. There will be growing pains as those in B2B and B2C industries discover what Facebook for Work means for them. Additionally, you know that there will be advertising and marketing opportunities made available that may or may not have significant merit.

[Tweet “2016 will be here before you know it, and so will Facebook for Work.”]

We still have a few months before Facebook for Work arrives. But now that you know it’s coming, it’s a good idea to start thinking through how you’ll be using this tool: who would you like to connect with, what learning opportunities will you want to create or capitalize on? 2016 will be here before you know it, and so will Facebook for Work.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office