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Facebook Continues to be a great Tool for Non-Profits

Facebook Continues to be a great Tool for Non-Profits

From my point of view, I have found Facebook to be a great tool for non-profits. When I consult my non-profit clients I discuss the range in ages and influence this platform can provide for their organization. On December 15th Facebook announced a great new feature for non-profits – the “Donate Now” button.

This feature gives non-profits the opportunity to add a donate button on the top right column of their Facebook page, allowing them to collect donations directly through this popular platform.


This is not the first tool Facebook has provided specifically for non-profits. Facebook also supports non-profits through a page they created called Non-Profits on Facebook.

Facebook Fan Details – Did You Know:

  • The average Facebook user check’s their account 5 times a day
  • Has 200+ friends
  • Spends an average of 8 hours a month on Facebook
  • Baby Boomers use Facebook over most other social networks
  • Baby Boomers spend 26% of their time on Facebook supporting causes they believe in.

Facebook Tips For Non-Profits:

  • Outline Your Organization’s Goals, Purpose, & Message for Facebook

    This may seem like a simple step, but it is often most forgotten. Many organizations just start sharing without any real purpose or plan behind their posts. They share what they think people want to see, and we should share that, but we need to ensure that we are leading our followers towards the outcomes we want to see. Plan out your posts based on your organization’s needs and messages. Understand the audience you’re trying to reach with the posts you share. Drive traffic to specific initiatives and be sure to engage with your followers.

  • Give to Receive

    I bet you’re wondering what you have to give, but you have something very important to give – praise. Spotlight your fans and donors. Show thanks and praise for the help you’re receiving big & small. You should also give ideas on how people can help your organization. By providing ideas about how people can help besides just sending a donation, people feel empowered to take the next step.

  • Leverage Visuals and #hashtags

    More people access Facebook today from their mobile phones than ever before and posting a great visual in their newsfeeds can really help your organization stay connected. Work in great visuals with your messages, ask fans to share photos and request permission to use those photos in your Facebook posts.

    In 2013 Facebook integrated the use of clickable hashtags. People, especially younger audiences, use hashtags as a way of communicating their thoughts and feelings. Be sure to add in tags that are trending as a way of connecting with your younger audience and to increase your opportunities to be found on hashtag searches.

  • Does your organization need help with your social strategy? Book a complimentary consultation with TTG to see how we can help.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office