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Facebook Cover Photos: Now You See Them, Now You Don’t

Facebook Cover Photos: Now You See Them, Now You Don’t

Facebook has been doubling as Houdini lately, making users’ cover photos disappear right before their eyes. Why? The social media site is making an aggressive effort to remove any cover photos that may be deemed promotional or risk copyright-infringement. Facebook claims that they haven’t changed their cover photo policies for individuals; it simply seems that they are now fiercely enforcing these guidelines, seen below.

The Guidelines:

“Pick a unique photo from your life to feature at the top of your timeline. Note: This space is not meant for banner ads or other promotions. Please don’t use content that is commercial, promotional, copyright-infringing or already in use on other people’s covers.”

Thus, individuals who have used images from their favorite shows, movies, brands, or artists have been noticing that their cover photos are there one minute and gone the next. Not only does this limit users in their self-expression, it eliminates a free promotional opportunity for brands.

We understand that Facebook is attempting to protect companies’ intellectual property, but as business owners, we must choose what is more valuable to us: retaining control of our logo, taglines, and other promotional materials or allowing the use of these items in the public domain, like Facebook, to increase our reach. It’s a double edged sword.

As both Facebook users and marketers, we lean towards the latter. Social media has opened up new worlds of word-of-mouth marketing opportunities, and cover photos should be just another tool that Facebook users can use to show their support for your company. Prohibiting this action limits customers’ engagement with brands, the exact behavior that businesses are looking for when they begin marketing on Facebook.


In our opinion, Facebook’s decision to disallow the use of commercial cover photos by users entirely is two-pronged.

  • Less Risk:

    Allowing users to upload cover photos containing the intellectual property of other companies puts Facebook at risk of legal retribution from those few companies who would not appreciate this free publicity.

  • Selfish Monetizing:

    It’s no secret that Facebook has been making progressive moves towards monetizing business pages, limiting the reach of non-promoted posts, providing “offers,” and making a big push for ads by setting a minimum number of page likes required to take advantage of these tools. We see removing an opportunity for free publicity on the site as yet another step towards full monetization.

With this newly imposed, or at least enforced, limitation, brands must find new ways of helping their customers engage with their companies on Facebook. Visual marketing will surely come into play, with brands posting eye-catching, highly sharable content on their pages. This puts the obligation back on the companies’ shoulders.

Since there can be two sides to this discussion, we want to know – what do you think? Leave a comment and let us know how you feel about this from a company or consumer perspective.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office