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Facebook Introduces Autoplaying Video Ads

Facebook Introduces Autoplaying Video Ads

Though video ads have been available on Facebook for some time, the social platform is now testing autoplaying videos in mobile News Feeds, with the hopes of rolling them out platform-wide next month. Though Mashable claims, “This is either great news (if you’re an advertiser) or not-so-great news (if you’re a user),” we’d have to disagree. Autoplaying videos, whether they are on your website or social pages, are often lose-lose tools; they annoy your customers, thereby coloring the way they feel about your company.

The Importance of Video

That being said, we are not denouncing video as an important marketing tool. Far from it in fact! Video is one of the most valuable tools that digital marketers have at their fingertips. Below are just some of the statistics proving the importance of video marketing:

  • By 2017, 90% of internet traffic will be accounted for by video
  • 87% of digital marketers use video
  • 65% of users will visit a business’s website after viewing their video
  • 40 billion videos are streamed to 75 million people in the US each month
  • In universal search results, videos have a 41% higher click through rate than plain text results

Alternate Video Tools
  • Video posts:

    Video is still a viable tool on Facebook. Share your videos with your fans and leverage Sponsored Posts to maximize the reach of your videos.

  • Instagram and Vine:

    Each of these tools has its advantages, Vine with the ability to create super short and creative looping videos and Instagram with additional editing features and longer video length. Use these tools to spotlight product features, announce events, tour your store, or just show your staff having some fun. Bonus: They each allow you to share to other social networks, like Facebook and Twitter.

  • YouTube:

    This social platform receives over 1 billion unique viewers each month. YouTube imposes fewer constraints than Instagram and Vine, allowing users to upload longer videos in a variety of formats. Still, keep most of your videos brief (less than 1.5 minutes) to ensure that your users watch the full length of the video. An added bonus: as Google now owns YouTube, optimizing your video titles, descriptions and tags with your keywords can give you an SEO boost.

  • General Video Ads:

    General video ads allow users to choose whether or not they want to watch your video. Users who opt in to your ads will be more receptive to and engaged with your messaging.

  • Your Website:

    Though all of the above are great tools, you must incorporate video directly into your website as well. For retail stores and ecommerce sites, videos allow you to display product features and functionalities that can’t be portrayed via photo, leading to the fact that 52% of consumers claim that watching product videos makes them feel more confident about purchases they make online. For service companies, videos convey experiences and emotions that may fall flat in text, or even photos. Additionally, videos make your site more sharable, as 92% of mobile video users go on to share videos with others.

Ultimately, though you should be incorporating video marketing into your overall strategy, there are so many more effective means than forcing your message on unsuspecting Facebook users. This is actually good news for small business owners, as Facebook’s autoplaying video ads will start at a bank-breaking $1 million.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office